Received: from hplms26.hpl.hp.com by opus.hpl.hp.com with SMTP (1.37.109.8/15.5+ECS 3.3+HPL1.1) id AA10965; Sat, 5 Nov 1994 17:45:56 -0800 Return-Path: <westes@usc.com-DeleteThis> Received: from uucp4.netcom.com by hplms26.hpl.hp.com with SMTP (1.36.108.4/15.5+ECS 3.3+HPL1.1S) id AA08752; Sat, 5 Nov 1994 17:47:07 -0800 Received: from localhost by netcomsv.netcom.com with UUCP (8.6.4/SMI-4.1) id RAA27490; Sat, 5 Nov 1994 17:35:08 -0800 Received: by usc.com (NX5.67d/NX3.0M) id AA01690; Sat, 5 Nov 94 17:32:38 -0800 From: Will Estes <westes@usc.com-DeleteThis> Message-Id: <9411060132.AA01690@usc.com-DeleteThis> Subject: Re: Preserve 3rd Ave. To: wind_talk@opus.hpl.hp.com-DeleteThis Date: Sat, 5 Nov 1994 17:32:38 -0800 (PST) In-Reply-To: <199411060115.RAA19556@paris.CS.Berkeley.EDU-DeleteThis> from "Luigi Semenzato" at Nov 5, 94 05:20:54 pm X-Mailer: ELM [version 2.4 PL23] Content-Type: text Content-Length: 847
'Luigi Semenzato says:'
> Third Ave is not really a Hawaiian beach. Yes, any windsurfer would
> love to stop at a hotel there, but remember that we are a small
> minority of the business travelers.
First, we are not a small percentage of *European* travellers. Second, even
if we are only 5% of all business travellers, steering a guaranteed five percent
incremental traffic to a hotel near the airport is a non-trivial number
of people. Marketing is the process of understanding who is your customer, and
very good businesses can form from serving customers who represent a small minority
within a population (example: Macintosh did very well for the first six years
selling to five percent of all PC users, even though it cost more).
-- Thanks, Will Estes Internet: westes@usc.com-DeleteThis U.S. Computer Saratoga, CA 95070
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